Simple is the definition of content marketing: The act of publishing written and visual content online with the intention of generating more leads for your business is known as digital publishing. Blog posts, pages, ebooks, infographics, videos, and other formats are examples of these.
However, publishing a thin piece of content and hoping that people will find it is not content marketing. Your posts, videos, ebooks, and pages should be purposefully tailored to your target audience so that they find you through inbound rather than outbound channels.
