Businesses now have access to an unprecedentedly wide range of new tools to reach, engage, monitor, and respond to customers thanks to the proliferation of digital technology. Additionally, the extensive digital data that has been compiled can be used to better target particular consumer groups. This course, which is based on "Digital Media and Marketing Principles," aims to provide you with a deeper comprehension of the fundamental steps involved in planning a digital marketing campaign and the function that various digital channels play in integrated marketing communication.
